During Milan Fashion Week 2021, Gucci launched it’s Vault Vintage e-commerce web site offering refurbished Gucci products, as well as capsule collections by new young designers. Gucci Vault, which is a continuation between the brand and independent young designers from 2020’s GucciFest. The festival in 2020 (which replaced it’s runway shows) resulted in a 25% increase in Gucci’s revenue’s in the first quarter of 2021.

“The Gucci Vault expands on the Gucci universe in an online space and gives the stage to restored vintage pieces and exclusive items from almost all of the 15 designers originally featured in the festival. The lineup consists of Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles de Vilmorin, JordanLuca, Yueqi Qi, Rave Review, Gui Rosa, Bianca Saunders, CFDA/Vogue Fashion Fund finalist Collina Strada, Boramy Viguier and LVMH prize finalist Rui Zhou.” The Gucci Vault is “speaking to the belief that past, present and future can co-exist through the power of the imagination.” The brand said in a statement.

There next show will be in Los Angeles on Nov 2nd, which will run parallel with the 10th LACMA Art & Film Gala that Gucci is also sponsoring.

This continuing trend of “Big Brand” conglomerates is breathing new life (and revenue) to the large fashion brands after the post pandemic slump.