It’s such a shame to see good creative brands like Opening Ceremony go the way of United Colors of Benetton (you remember them, right?), as well as having been one of my favorite brands (Brands that we need right now) it carried with it a certain fashionable charm loved by many.
We reported Opening Ceremony being acquired by NGG (New Guards Group) back in January, and the plan was to have the Founders of OC Humberto Leon and Carol Lim, assume new roles as creative directors of the brand, and still operating all four stores. However that didn’t happen and all four Opening Ceremony locations will shutter for good. Opening Ceremony’s online store will operate into June of this year.
The good news is that the brand will also “re-launch” later this year as a fashion collection. But for now let’s say farewell to one of our fashion retail brand greats.