On January 13 it was reported by the Business of Fashion, that New Guards Group (NGG) which is owned by Farfetch announced publicly that it has acquired Opening Ceremony’s intellectual property & trademark. It is believed that NGG will likely take over the in-house production of Opening Ceremony’s accessories and clothing line.
Humberto Leon and Carol Lim, the founders of Opening Ceremony will be directly involved in new roles as co creative directors for the brand, with a focus on in the house label brand and collaborations. Lim and Leon will still retain ownership of the retail part of the brand, which still is currently operating four stores. In New York City, on Howard Street, the Ace Hotel in New York City, in Las Angeles on the La Cienega Boulevard and in Tokyo in Omotasando.
“Our curiosity and entrepreneurial spirit have been at the center of Opening Ceremony since we founded the company and our continued search for innovation led us to this partnership with Davide de Giglio and Andrea Grilli, who have created one of the best global brand platforms in existence today,” The two founders said in a statement together. “This next step for Opening Ceremony means we get to connect our desire to invent the future and design for our community to a dynamic infrastructure.”
A profile published in the New Yorker in 2017, said that Lim and Leon opened in 2002, the original location on Howard Street of Opening Ceremony with a small business loan, and their own savings.
New Guards Group is now taking production of it’s in-house line to Milan, and will open a new show room of Opening Ceremony’s in house line in Paris, as reported by the Business of Fashion.